Leader ProfileCAROLYN (LYN) KENADY, MBA

Director of Marketing

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A Director of Marketing in the construction industry leads the development and execution of targeted marketing strategies to strengthen brand presence, engage clients and stakeholders, and drive business growth. This role oversees all aspects of branding, digital marketing, content creation, and campaign management, ensuring every initiative aligns with the company’s mission, showcases project excellence, and highlights its industry expertise.

Lyn Kenady, MBA is a strategic and creative marketing leader with over 25 years of experience in brand-building, digital marketing, and cross-industry leadership spanning consumer goods, entertainment, healthcare, and retail. As Director of Marketing at Norlyn Builds, Lyn leads with vision, innovation, and a deep commitment to delivering impactful campaigns that elevate brand presence, engage diverse audiences, and fuel sustainable growth in the competitive construction sector.

Lyn’s approach to marketing is grounded in strategic precision and creative storytelling. She ensures every touchpoint whether digital, print, environmental, or experiential reflects Norlyn Builds’ reputation for quality, reliability, and innovation. Her leadership drives integrated campaigns that highlight the company’s expertise, showcase its projects, and strengthen connections with clients, partners, and communities.

At Norlyn Builds, Lyn champions a collaborative, data-driven approach partnering with leadership, project teams, and industry stakeholders to ensure every marketing initiative is aligned with strategic business goals. From digital content and SEO to community engagement and event marketing, she orchestrates high-impact strategies that position Norlyn Builds as a trusted leader in construction excellence.

Holding an MBA from Duke University’s Fuqua School of Business and a B.S. in Journalism with a Graphic Design minor from Kent State University, Lyn combines analytical expertise, creative vision, and operational discipline to deliver marketing that not only informs but inspires.

“Building better means providing 5-star service, care, and delivery of a finished product!”

Clark Fischer, President & Chief Executive Officer